ANTHROPOMORPHIC METAPHORS OF GERMAN ECONOMIC MEDIA

Stroganova G.O.

Ph.D., Kyiv National University of Trade and Economics

ABSTRAKT

The paper is devoted to the research of anthropomorphic metaphors in German economic media discourse. The main types of anthropomorphic metaphors in German economic media discourse are distinguished. Metaphors representing the economy as a biological, social and spiritual being are considered as anthropomorphic metaphors.

KEY WORDS: conceptual metaphor, anthropomorphic metaphor, economic media discourse.

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ANTHROPOMORPHIC METAPHORS OF GERMAN ECONOMIC MEDIA